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UX User Experience Web Design & Development

User experience (UX or UE) is a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful, and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use, and efficiency.

User experience may be subjective in nature to the degree that it is about individual perception and thought with respect to a product or system. User experience varies dynamically, constantly modifying over time due to changing usage circumstances. Simplified, user experience is about how a user interacts with, and experiences, a product. Learn More

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UX Experience and the benefits

In website design, it is important to combine the interests of different stakeholders: marketing, branding & content management, and usability. Marketing and branding people needed to enter the interactive world where usability was important. Usability experience and developers need to take marketing, branding, and aesthetic needs into account when designing websites. User experience provides a platform to cover the interests of all stakeholders: making websites easy to use, valuable, and effective for visitors. 

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Influences on user experience

Many factors can influence a user’s experience with a system. To address the variety, factors influencing user experience have been classified into three main categories: user’s state and previous experiencesystem properties, and the usage context (situation).

Understanding representative users, working environments, interactions and emotional reactions help in designing the system.

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Recent UX Advances

Recent advances in mobile, ubiquitous, social, and tangible computing technologies have moved human-computer interaction into practically all areas of human activity. This has led to a shift away from usability engineering to a much richer scope of user experience, where users’ feelings, motivations, and values are given as much, if not more, attention than efficiency, effectiveness and basic subjective satisfaction

Conversion rate optimization (CRO)

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